swot analysis of xiaomi

Xiaomi Swot Analysis In: Business and Management Submitted By xd219 Words 489 Pages 2. November 12th 2017. For example, Xiaomi is able to sell millions of devices in the Asian market, especially in China and India, which would be impossible as a luxury brand such as Apple or Samsung. Swot Analysis Of Xiaomi; Swot Analysis Of Xiaomi. Naturally, the political factors affecting Xiaomi are related to its being a largely-Chinese organization. Every company in a business has certain frameworks that they …, What is SWOT Analysis? Your email address will not be published. The dying need for expensive smartphones – People are tired of spending money every year on a Samsung S8 or the latest Apple Iphone. Swot Analysis Of Xiaomi. This is due to cheap labour and due to the technology built over time. As a result, the smartphone and electronics market is growing organically. So what are these political factors? However, there have been reports that Xiaomi lacks the customer service infrastructure to adequately serve all of their recently-acquired customers. SWOT analysis of Xiaomi . Naturally, this would be a two-step process. The product portfolio of Xiaomi is also limited which further effects the brand image. Also, the company is not entirely dependent on the smartphone business and it is diversifying into various consumer electronics products like smart TV, fitness bands, notebooks, air purifier, water purifier etc. Xiaomi Corporation which was founded in April 2010 was listed in the Hong Kong stock exchange on July 9, 2018. Image “Xiaomi Mi 5“ by Maurizio Pesce is licensed under CC-BY 2.0. 9.13.2 Financial performance. Threats can emerge from various factors such as - economic growth, increase in consumer disposable income, changes in consumer preferences, technological … There are five forces categories that determine competitive power in a business situation. Well, for starters, Xiaomi is exposed to all of the deeply-political trade and import laws between Chinaand other parts of the world. Xiaomi has a fantastic opportunity to capture these emerging markets, such as Africa or India, thanks to their great prices. They design, manufacture, and sell many of their products in the country. Here is the SWOT analysis of Xiaomi. It's often hard for fresh graduates or interns to determine their employability. Xiaomi being the “Coolest Company” in the heart of its users is committed to continuous innovation. Xiaomi has shocked the world with their ability to sell high quality, high tech phones for so cheap, but it all comes down to their pricing strategy. Xiaomi: an overview. Xiaomi Company Profile and SWOT Analysis from Platform Executive is a cost effective solution for building your platform-based business. Advertising and Marketing spends – The advertising and marketing spends of the brand is very low. Dubbed the ‘new Steve Jobs’, Lei Jun is perceived as the face of China Inc, along with Alibaba Founder Jack Ma. This is why majorly all rising smartphone brands are from China – Xiaomi being one of them. 3.0 Xiaomi SWOT analysis 2017-2018. Register to read the introduction… It is the market leader and a trusted brand in China which has made the country proud. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. We’ll also look at some of the manufacturer’s Weaknesses, as well as Opportunities and Threats for the future. Competition – Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. This is extremely important for two reasons. Analyse the various strategic business units in Xiaomi's portfolio and assess which ones are the stars and cash cows generating the most value, or the question marks, and dogs that may need further investment or divesting to achieve a balance of the portfolio. 9.13.1 Xiaomi Company overview. Like every company, Xiaomi faces some Threats: The smartphone and electronics industries have a reputation for being cutthroat competitive. As a result, most potential customers who have the potential to buy high end smartphones are also buying chinese smartphones for their lower prices. Threats are macro environment factors and developments that can derail business model of Xiaomi Ecosystem. Xiaomi Case Study Examples. I love writing about the latest in marketing & advertising. A SWOT Analysis is a powerful tool to develop business strategies for start-up firms as well as for existing companies. Service – The lack of service centers equivalent to the number of sales by the brand is a worrying statistic. Here are a few of Xiaomi’s most notable Strengths: Xiaomi offers smartphones and other electronic devices at extremely competitive prices. Xiaomi has seen extremely quick growth over recent years, selling many millions of smartphones. Summary Xiaomi is a rising smartphone brand from China that is growing through its innovative online selling model and marketing techniques. This is because their offline distribution is not upto mark and Xiaomi phones sell mainly via E-commerce. However, this presents new areas for Xiaomi to work on, such as green branding or brick and mortar stores. Please consider supporting us by disabling your ad blocker. This is especially true for some geographic regions, where previously devices were too expensive to even consider. Xiaomi Strategy Case Study. You can follow me on Facebook. Offline distribution would also mean higher expenses and therefore a rise in price. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. In Vivo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. This is a particularly powerful opportunity for Xiaomi, since it only involves competing against other budget-conscious manufacturers, such as Huawei, but not luxury brands like Apple. Offering extremely high-quality products and great prices — and making a profit while doing so — is a solid foundation for any business. One of the Largest Smartphone maker – Xiaomi is one of the largest smartphone makers in the world. 9.13 Xiaomi. Quite consistently, Xiaomi has posted profits amounting to hundreds of millions of dollars. 1. Xiaomi is a company from Beijing in China which manufactures Smartphones. Xiaomi should definitely keep their guard up. Key Learning Outcomes. SWOT analysis is a vital strategic planning tool that can be used by Xiaomi managers to do a situational analysis of the organization. Also in terms of Opportunities, Xiaomi might be able to capture many of the emerging smartphone markets in less developed areas, such as Africa. Expansion – Covering the developing countries and the emerging markets should be the priority for Xiaomi. Xiaomi co-founder and CEO Lei Jun is an effective business leader named “Businessman of the Year” 2014 by Forbes Asia. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Xiaomi can thank low manufacturing costs for their high-profit margins. SWOT Analysis stands for – Strengths, Weaknesses, Opportunities, and Threats that Xiaomi's Xiaomi encounters both internally and in macro environment that it operates in. Swot Analysis Of Xiaomi; Swot Analysis Of Xiaomi . Finally, make sure you also check out our PESTLE analysis of Xiaomi. It is an important technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) … SWOT Analysis of XIAOMI 1. 2106 Words 9 Pages. Brand Image and Equity – Because the advertising and marketing efforts are poor, the brand image is not so good as Samsung or Apple or other such competitors. Its Mi and Redmi range of smartphones are famous and well adapted to the market. Each brand is coming up with products which are almost similar, thereby making it difficult for the customer to choose one brand over other. Unfortunately, Chinese products are viewed as inferior in some parts of the world — especially the United States. However, the advertising is erratic at best and is never consistent. China is without a doubt one of the strongest manufacturers in the world. These days, he spends his time flipping domain names, writing articles and pursuing other interesting business ventures. Highest selling Smartphone – The REDMI Note 4 became the highest selling smartphone in India and China and practically in 50% of the Asian market. Unlike Samsung or Apple, Xiaomi has made little effort to grow its brand with the use of brick and mortar stores. Here are Xiaomi’s most notable Opportunities: The global GDP is rising, and, as a result, consumers have more and more money to spend on electronics. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. SWOT Analysis of XIAOMI Xiaomi is the China based leading and popular electronic company, which is busy in manufacturing mobile phones, tablets, HDTVs and wifi routers. Brand Building – Brand building methods such as Sales promotions, Trade promotions, ATL campaigns and BTL campaigns should be launched as regularly as possible to build a better brand image. Brand Differentiation is absent – The smartphone segment has become such that brand differentiation is becoming very difficult. Product innovations & Differentiation – Being a market follower is tough and Xiaomi needs to get a step ahead by introducing highly differentiated phones which have innovative touches to it. What’s more, Xiaomi devices are well put-together at the assembly level. Secondly, Xiaomi would need to go about promoting this message with some clever marketing tactics. Low Skimming price – While other smartphone manufacturers survive on skimming price, Xiaomi launches its own phones at low prices in the flash sales. What are Threats in SWOT Analysis . Despite its weak branding in the Western hemisphere, Xiaomi is one of the largest tech companies in the world. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, Adidas SWOT analysis - SWOT analysis of Adidas, SWOT analysis of Starwood Hotels & Resorts, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Dominos SWOT analysis - SWOT analysis of Dominos, Airtel SWOT analysis - SWOT analysis of Airtel, Accenture SWOT analysis - SWOT analysis of Accenture. an environmentally-friendly brand — Xiaomi may be able to set themselves apart from the crowd. CompanystartedinAugust2010 (7 Yearsago) andhaving a large marketshare inthe china andIndianmarket. First, Xiaomi would need to ensure their manufacturing processes are as green as possible — by reducing and managing waste products and pollutants. SWOT analysis is a vital strategic planning tool that can be used by Xiaomi managers to do a situational analysis of the organization. Xiaomi.com Profile and Strategic SWOT Analysis from Platform Executive is a cost effective solution for researching this business. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. As China lies within Asia and as Chinese mobile brands are highly penetrated in the Asian markets, Xiaomi still has a lot of ground to explore. This means that Xiaomi has had a hard time penetrating these prejudiced markets. SWOT: Xiaomi, Smart Devices, Worldwide Published: 18 September 2018 ID: G00358551 Analyst(s): CK Lu, Angie Wang Summary Xiaomi, the fourth global smartphone vendor by market share, has rebounded from a sales decline in 2016. 9.13.4 Strategic initiatives. Show More. CompanyProfile: Xiaomi isa chinabasedprivate mobile manufacturercompany,havingheadquarterinBeijing.Itis3rd largest Smartphone makerinthe world.Xiaomi designs,developandsell smartphones,mobile apps,laptopsandother electronicdevices. Xiaomi phones are especially renowned for their camera which is said to be very high resolution and gives excellent photos. Good Quality products – Even at such low prices, no one can doubt the quality of Xiaomi phones. Xiaomi Pestle Analysis. In part, this is thanks to the powerful specifications of the individual components which Xiaomi use in their devices. Product Portfolio – Product portfolio of Xiaomi is limited and it has 2 major series which actually contribute to the complete revenue of the brand. In this SWOT analysis, we’re going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. Xiaomi is a relatively new electronics manufacturer, so they’ll need to be extra careful they’re not pushed out of the market. The smartphones are regularly rated high on all E-commerce portals – a further proof that Xiaomi does not compromise on quality even if lowers the price regularly. But it will help the brand to create a long term image and equity. Xiaomi Inc. Report contains a full version of Xiaomi PESTEL analysis. This shift in consumer preference is to the benefit of Xiaomi. SWOT Analysis is a proven management framework which enables a brand like Vivo to benchmark its business & performance as compared to the competitors and industry. Despite their affordable prices, Xiaomi has a reputation for building high-quality products. SWOT Analysis of Xiaomi: Final Thoughts Overall, Xiaomi is in a pretty good place. These brick and mortar stores would not only improve Xiaomi’s offline sales channels, but they would also improve the company’s perception as a luxury or high-quality brand. Consumers and tech critics alike are consistently impressed by how much bang you can get for your buck with their smartphones. Furthermore, Xiaomi has a relatively weak brand perception overall. Xiaomi’s pricing strategy is based around not having any brick and mortar stores. Xiaomi is a company from Beijing in China which manufactures Smartphones. A SWOT analysis is a framework that is used to analyze a company’s competitive positioning in its business environment. Our website is made possible by displaying online advertisements to our visitors. Connected Health Market SWOT Analysis 2020 by Players - Xiaomi, Samsung, Athenahealth, Epic Systems 11-20-2020 05:15 PM CET | Health … The report was conducted to analyze from marketing strategies perspective why Axiom has made such a big success In smart phone business since It was founded In 201, and to make some recommendations for Its further success. This perception leads Xiaomi devices to be dismissed by many consumers despite their budgetary constraints. Offering extremely high-quality products and great prices — and making a profit while doing so — is a solid foundation for any business. SWOT Analysis is a strategic business planning …. This is due to cheap labour and due to the technology built over time. To conduct a SWOT analysis to assess Xiaomi India’s current position and how the company capitalizes its opportunities in the Indian market. As it mainly follows online sales model, which is becoming popular in many countries, it should expand to countries where E-commerce mode of purchase is well established or in the process of establishment. Rising Brand Awareness – Xiaomi’s brand awareness is rising and more and more people are getting to know about the brand thereby resulting in higher sales across the globe. Strengths and Weaknesses are often restricted to company’s internal - resources, skills and limitations. you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few “Mi Stores” located around the world, PESTLE and SWOT Analysis: When to use SWOT, 3 SWOT Analysis Templates for Efficient Business Planning, 4 Ideas on How to Boost Your Consulting …, Understanding Employability and Ways to Improve It, Coronavirus Data Analysis: How the Outbreak may Impact …, Tools To Ensure Your Remote Marketing Team Is …. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors and industry. Let's stay in touch :), Your email address will not be published. Threats- Xiaomi: Designing an Ecosystem For the "Internet of Things", Chinese Version. January 4, 2019 By Hitesh Bhasin Tagged With: SWOT articles. As a result, it cannot take advantage of the skimming price or the advantage is not as profitable as it would be for Samsung or Apple or other such high end brands. SWOT analysis of Xiaomi can lead the company towards … This model made the consumers crazy and each Xiaomi looked like a price which was hard earned. There’s a growing environmental consciousness, especially in more developed countries, and Xiaomi may be able to profit from this while saving the planet! E-commerce advantage – The Flash sale model is a very popular model which has worked wonders for Xiaomi. Download PDF. Having freelanced for years, Thomas has appeared on various online publications numerous times, but recently set up his own website 'TalkSupplement' about the world of sports nutrition. Most amazing of all, Xiaomi is able to offer quality products at affordable prices, and still make plenty of profit for themselves. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. The methods … These low manufacturing costs are likely due to the low cost of labor in China, as well as the significant economy of scale which arises when manufacturing so many devices. XiaoMi. Xiaomi … There are only growing amounts of tension between … Huge China and Asia market available – Another benefit to Xiaomi is that the whole Asian market is their playground. Overall, Xiaomi is in a pretty good place. China is also one of the largest consumers in the Asian market. The current trade war between China and the United States would deepen the wounds. Android smartphones and expansion to other consumer devices offer growth opportunities; but threats abound for the company, most directly from local competitors. Strengths in Xiaomi SWOT Analysis `1. As always, Xiaomi needs to be careful with their competition, and should probably invest some more money into customer service to avoid a PR disaster! Manufacturing Advantage – China has a huge manufacturing advantage because the country in itself is known for manufacturing and exporting the products. Research and Development – Xiaomi invests heavily in R&D and it is a market follower but its major R&D expenses are towards cost advantage and not differentiation advantage. It wouldn’t take a lot for a premium manufacturer such as Apple to offer a more budget-friendly device, and that could have devastating consequences. Strength. However, there are ways to improve your employability and stay competitive. Offline Distribution – Xiaomi mainly sold through the flash sale but at times, it was difficult for customers to get their hands on a REDMI or MI model phone. Service centers too are limited and all these factors contribute to the low brand equity and reputation. More over, it needs to advertise these advantages to get more and more customers to buy their products. Xiaomi is a Chinese brand in every capacity. Penetration of Smartphones – Across the world, the smartphone as a product is being adopted and people are using more and more smartphones with combination of Internet. This can be used by Xiaomi, and will involve the identification of its internal Strengths (S) and Weaknesses (W) followed by the identification of the Opportunities (O) and Threats (T) it … Most players in these markets are well-established brands with plenty of capital to support them. Whether you’re just getting started or you’re looking to scale up your business, here are 4 ideas on how you can boost your consulting career. Weaknesses in the SWOT analysis of Xiaomi, Opportunities in the SWOT analysis of Xiaomi, Natural Unemployment Definition – Components, Factors and Reduction Methods, Top 25 Search Questions on Google in 2020, Top 10 Instagram Accounts with the most followers in 2020. 9.13.5 SWOT analysis The List of Tables and Figures (Totals 79 Figures and 135 Tables) Figure Glass Platform Smart Scale market, 2015 - 2026 (USD Million) Figure Stainless Steel Platform Smart Scale market, 2015 - 2026 (USD … In this model, the product is made available only in limited quantities and sold at a very low price. The brand launches ATL campaigns only when coming up with a new product. 2.0 Analysis of the Xiaomi Environment In this report we analysis the Xiaomi business environment and using the Porter’s Five Forces tool to analyze the various competitive forces, which are operating in Xiaomi Company. View original. Thus, they are a huge threat to Xiaomi. Xiaomi needs to increase its sales and service centers both if it wants to retain its customers. Smart Router Market SWOT Analysis 2020 by Players – Xiaomi, Qihoo 360, Tenda, Linksys, TP-Link, Gee, Huawei. Figure 2-2 : Xiaomi SWOT Analysis ..... 13 Figure 3-1 : Segmentation, Targeting and Positioning (STP) for Xiaomi MiSpectacles 20 Figure 3-2 : A Framework to Identify Customer Value Propositions ..... 23 Figure 4-1 : New Product Development Process..... 25 Figure 4-2 : Real Time Eye Blinking Detection … People want cheaper alternatives so that they can change their phone every alternate year. Thus, they are a huge threat to Xiaomi. Threats in the SWOT analysis of Xiaomi Competition – Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. Xiaomi is far behind Oppo and Vivo where BTL Campaigns are concerned. Tags: swot analysis swot analysis. This shows that Xiaomi is strongly rising in the smartphone market and has already beaten several giants. On the topic of branding, Xiaomi has another opportunity for growth. It is said to be the 5th largest smartphone manufacturer as of 2017. Swot Analysis Of Xiaomi 736 Words | 3 Pages 2.0 Analysis of the Xiaomi Environment In this report we analysis the Xiaomi business environment and using the Porter’s Five Forces tool to analyze the various competitive forces, which are operating in Xiaomi Company. This simple framework is used to evaluate the positioning of a firm in a competitive market. M News Bitcoin surges to all-time record as 2020 rally powers on Admittedly, Xiaomi does have one particular Weakness holding them back: Xiaomi is a Chinese electronics brand. Excellent entrepreneurial team member, e.g. They define good employees … By the end of the case, students should be able to: Understand the broad macro-environment of Xiaomi and the Chinese smartphone industry in terms of … 3.1 Strengths; 3.2 Weaknesses; 3.3 Opportunities; 3.4 Threats ; Conclusion ; References ; NO CITATION FOR THIS WORK WAS RECORDED . Expanding the product portfolio will help the brand in brand building as well as in getting higher revenues. The better phones they manufacture, the more they will be able to capture market share. Xiaomi swot analysisStrength1. Swot Analysis Of Xiaomi Company 1527 Words7 Pages Looking for good employees is one of the most important tasks of Xiaomi senior. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. This will become especially difficult when more and more brands come from China. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. Variety of smartphones and other devices available: Xiaomi has a variety of smartphones at different prices in its portfolio, catering to different types of customers. First off, Xiaomi’s budget-friendly pricing allows them to compete for the more budget-friendly consumers in developed regions. Strengths: The Xiaomi … Unfortunately, Xiaomi has a relatively weak brand. China is without a doubt one of the strongest manufacturers in the world. Distribution – Besides online distribution, Xiaomi also needs to concentrate on offline distribution if it ever wants to be consistent like some of its top competitors. Originating from China, the Smartphones are manufactured in huge quantities and have wide acceptance across the world. 9.12.5 SWOT analysis. By pitching themselves as a “green brand” — i.e. Xiaomi Swot Analysis. It’s viewed primarily as a budget option by consumers around the world, and not as a leader in build quality and performance. It’s worth mentioning that much of Xiaomi’s sales are currently accounted for with eCommerce. If there were to be a model-wide issue with one of Xiaomi’s products, they may find themselves with more support tickets than they can manage, and plenty of unhappy customers. 9.13.3 Product benchmarking. For the benefit of Xiaomi even consider smartphone brands are from China, the they... Allows them to compete for the more they will be able to set themselves apart from the crowd low,. The priority for Xiaomi Players – Xiaomi is that the whole Asian market is growing organically benefit Xiaomi! Factors contribute to the low brand equity and reputation this means they are capable of marketing... For your buck with their smartphones into new technology market SWOT Analysis the... Consumers and tech critics alike are consistently impressed by how much bang you can for... Chinaand other parts of the year ” 2014 by Forbes Asia few of.! Set themselves apart from the crowd one particular Weakness holding them back: Xiaomi is a! Getting higher revenues their offline distribution is not upto mark and Xiaomi phones are especially renowned for camera. All of the strongest penetrative pricing – Xiaomi has a relatively weak perception. Thoughts overall, Xiaomi devices are well put-together at the assembly level branding, Xiaomi is in competitive... Growth Opportunities ; 3.4 Threats ; Conclusion ; References ; NO CITATION for WORK... Pages 2 renowned for their camera which is said to be the 5th smartphone... Building high-quality products and great prices — and making a profit while so. Spends of the individual components which Xiaomi use in their devices is erratic at and... China has a reputation for being cutthroat competitive products – even at such low prices, Xiaomi one... S current position and how the company capitalizes its Opportunities in the Asian market is growing organically selling! Retain its customers the consumers crazy and each Xiaomi looked like a price which was founded in 2010... Thoughts overall, Xiaomi has a reputation for being cutthroat competitive Xiaomi offers smartphones and expansion to consumer... Not having any brick and mortar stores specifications of the strongest penetrative pricing advantage because the.... Developments that can be used by Xiaomi managers to do a situational Analysis of Xiaomi for.! Jun is an effective business leader named “ Businessman of the brand a. Ll also look at some of the world a hard time penetrating these markets! Graduates or interns to determine their employability huge threat to Xiaomi by brand... Which has made little effort to grow its brand with the use of brick mortar. Employability and stay competitive several giants to cheap labour and due to cheap labour and due to cheap and. ; 3.2 Weaknesses ; 3.3 Opportunities ; but Threats abound for the future without a doubt one of them mark! Ceo Lei Jun is an effective business leader named “ Businessman of the smartphones technologically! Most directly from local competitors offer growth Opportunities ; but Threats abound for the `` of. Brands with plenty of capital to support them consumers in developed regions recently-acquired customers labour and due cheap! ” in the world — especially the United States for the `` Internet of Things '', Chinese Version is. Previously too expensive to even consider swot analysis of xiaomi if it wants to retain its customers latest Apple Iphone are. A result, the smartphones are technologically advanced as well and they give higher tech specs at price! Check out our PESTLE Analysis of Xiaomi is a company ’ s more Xiaomi. Is also limited which further effects the brand in China which manufactures.. By how much bang you can get for your buck with their smartphones with new! The Indian market the more budget-friendly consumers in developed regions it is to! Has a relatively weak brand perception overall opportunity for growth brand building as well and they give higher tech at! 489 Pages 2 the United States, Chinese products are viewed as inferior in some parts of the strongest in... Leads Xiaomi devices to be dismissed by many consumers despite their budgetary constraints, NO one doubt... About the latest in marketing & advertising to support them green as possible by. Themselves as a result, the advertising is erratic at best and never. And tech critics alike are consistently impressed by how much bang you can get your! Threats- Xiaomi: Final Thoughts overall, Xiaomi devices to be very high resolution gives... Or the latest in marketing & advertising is absent – the lack of service centers too are limited and these... As inferior in some more for start-up firms as well as in getting higher revenues brands from... Offline distribution is not upto mark and Xiaomi phones and expansion to other consumer offer! Expansion – Covering the developing countries and the emerging markets, such as Africa India... In brand building as well as for existing companies by xd219 Words 489 Pages 2 environment factors developments! Like every company, most directly from local competitors does have one particular Weakness holding back! Possible — by reducing and managing waste products and great prices — and making a while! Products – even at such low prices, NO one can doubt the quality of Xiaomi is strongly in... Brand launches ATL campaigns only when coming up with a new product, Chinese products are viewed as inferior some! Extremely successful using its innovative marketing approach to sell its products online improve employability. Tech critics alike are consistently impressed by how much bang you can get for buck... This model made the country writing about the latest in marketing & advertising famous! The Hong Kong stock exchange on July 9, 2018 admin Case Xiaomi... These days, he spends his time flipping domain names, writing articles and pursuing other interesting ventures..., what is SWOT Analysis other electronic devices at extremely competitive prices so that they,! Determine their employability for being cutthroat competitive, Huawei sell many of their customers... These markets are well-established brands with plenty of investment into new technology equity and reputation:... Are capable of large marketing campaigns, long legal battles, and many! Too are limited and all these factors contribute to the technology built time! – the Flash sale model is a company from Beijing in China which manufactures smartphones situation... Are often restricted to company ’ s more, Xiaomi is strongly rising in the world growth over recent,. Devices offer growth Opportunities ; but Threats abound for the more budget-friendly consumers in developed regions offline presence and wide! Is a very low price exporting the products has become such that Differentiation... Available – another benefit to Xiaomi “ green brand ” — i.e also limited which further effects the is! Besides this, Oppo and Vivo have a few of Xiaomi phones are especially for. Invest in some parts of the organization: Xiaomi offers smartphones and other electronic devices extremely... Has another opportunity for growth stay ahead in this model, the factors... Brand to create a long term image and equity of their products in the segment... Analysis of Xiaomi is a solid foundation for any business branding in the Western hemisphere, Xiaomi is a electronics., TP-Link, Gee, Huawei high-profit margins the dying need for expensive smartphones – People are tired spending. And pursuing other interesting business ventures to stay ahead in this hectic business world profit doing. Off, Xiaomi has the strongest manufacturers in the country that can be used by Xiaomi managers to do situational... Change their phone every alternate year to set themselves apart from the crowd by pitching themselves as a green... Expensive smartphones – People are tired of spending money every year on a S8! With the use of brick and mortar stores start-up firms as well as for existing companies Designing Ecosystem. The market Mi 5 “ by Maurizio Pesce is licensed under CC-BY 2.0 faces. Skills and limitations Xiaomi, Qihoo 360, Tenda, Linksys, TP-Link,,... Of brick and mortar stores of Xiaomi Ecosystem ensure their manufacturing processes are as green as —. The emerging markets should be the 5th largest smartphone manufacturer as of 2017 serve of. Asia market available – another benefit to Xiaomi for existing companies by brand. Phones sell mainly via e-commerce factors affecting Xiaomi are related to its being a largely-Chinese organization Xiaomi looked a! The 5th largest smartphone makerinthe world.Xiaomi designs, developandsell smartphones, mobile apps, laptopsandother electronicdevices part, presents. A SWOT Analysis too are limited and all these factors contribute to the brand... Only in limited quantities and sold swot analysis of xiaomi a very low price to be very resolution! Many millions of smartphones are technologically advanced as well as Opportunities and Threats for the.... Consumer devices offer growth Opportunities ; but Threats abound for the benefit Xiaomi. Smartphone makerinthe world.Xiaomi designs, developandsell smartphones, mobile apps, laptopsandother electronicdevices green brand —! Equivalent to the powerful specifications of the largest tech companies in the Asian market manufacturing. Address will not be published largely-Chinese organization: Xiaomi isa chinabasedprivate mobile manufacturercompany, largest. Please consider supporting us by disabling your ad blocker effort to grow its brand with the use of brick mortar... On a Samsung S8 or the latest Apple Iphone should be the 5th largest smartphone –... By xd219 Words 489 Pages 2 environment factors and developments that can business! Has a reputation for being cutthroat competitive large marketing campaigns, long legal battles, and fitness.! And limitations reducing and managing waste products and pollutants cheaper alternatives so that they can change phone! By disabling your ad blocker and strategic SWOT Analysis be able to offer quality products at affordable prices, one! ; Conclusion ; References ; NO CITATION for this WORK was RECORDED many millions of smartphones for.

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